As part of its celebration of Better
Sleep Month, Saatva, the Smarter Luxury Sleep Company, proudly announces that
it has been named the Official Mattress and Restorative Sleep Provider of the
LA28 Olympic and Paralympic Games and Team USA.
As a leader in luxurious, restorative
sleep, Saatva is proud to support the rest and recovery of athletes on the
world’s biggest stage—where every night of sleep counts. Additionally, Saatva
is proud to partner with NBCUniversal as it brings sleep into focus as a
foundation of excellence for the U.S. Olympic and Paralympic Movements.
Saatva, known for its handcrafted,
made-to-order mattresses designed and assembled in the USA, will work with LA28
to provide mattresses, linens, and pillows to athletes for the LA28 Games,
ensuring they get the restorative sleep critical to recovery and overall
well-being during the 2028 Olympic and Paralympic Games. With a growing
portfolio that includes award-winning mattresses and luxury bedding, Saatva
brings modern, eco-conscious design into every bedroom. Guided by a vision to
make luxury sleep accessible and responsible, Saatva continues to lead the
industry with innovation, transparency, and purpose-driven values.
“Partnering with the LA28 Olympic and Paralympic Games
presented a powerful opportunity for Saatva to lead with our ethos of
delivering exceptional rest,” said Ron Rudzin, Founder and CEO of Saatva.
“Sleep plays a transformative role in athletic performance and recovery, and
we’re proud to help these world-class athletes rest and recharge on the global
stage.”
Research shows that restorative sleep is directly linked to
athletic performance, and Saatva saw an opportunity to support this key element
of recovery for elite athletes.
As part of this landmark collaboration, Saatva will supply
Olympic and Paralympic athletes with some of the most luxurious mattresses and
bedding, and work closely with LA28 and the U.S. Olympic & Paralympic
Committee to spotlight the essential role of sleep in recovery and performance.
From partnering on sleep research studies to developing new products, Saatva is
committed to unlocking the superpower of sleep.
"As we continue to add partners to the LA28 and Team USA
family, we're thrilled to bring Saatva into our portfolio on the road to
2028," said John Slusher, U.S. Olympic and Paralympic Properties Chief
Executive Officer. "We look forward to leveraging Saatva's innovative
solutions to set a new standard for supporting athletes — both on and off the
field of play."
As NBCUniversal’s Olympic and
Paralympic coverage brings inspiring athlete journeys to millions, Saatva
supports the message that true excellence is built on recovery, resilience, and
rest. Saatva emphasizes the vital role restorative sleep plays in athletic
performance and overall well-being. In the lead-up to the 2026 and 2028 Games,
Saatva will highlight its role at the intersection of innovation and wellness
on NBCUniversal's broadcasts, celebrating the power of sleep as essential to
achieving one’s peak potential—on and off the biggest stage in sports. As part
of the partnership, Saatva, in collaboration with NBCUniversal’s The TODAY
Show, announced a $15,000 giveaway and a 15% off offer for consumers
nationwide.
The LA28 Paralympic Games will kick
off 15 August 2028, and close 27 August 2028.
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